Modelesque was established as a consortium of interest for photographers, models, & designers to ensure greater fairness and equality within the fashion industry. London Modelesque was established in the wake of a multitude of scandals within the fashion industry relating to the employment of underage models, exhausting hours, failure to pay the minimum wage, a ‘size zero’ body culture, sexual exploitation, unfavourable employment terms, and the underrepresentation of models of colour on international catwalks.
To this end, London Modelesque has established 7 founding principles for its operation:
 All models must be aged 18 or over, and no underage models will be employed or provided for the purposes of modelling or photography.
 Models with a body mass index of below 19 or who are less than 120 lbs in weight will not be allowed to participate in fashion events. Plus-sized models will be represented by the sister troupe London Modelesque Plus. There will be a formal ‘weigh in’ before all fashion events and weeks.
 No model will be paid less than the London living wage * (currently £9.40 per hour, 2016).
 All models will receive a minimum of 80% of revenues* for any fashion event in which they participate (after deduction for reasonable costs for travel, VAT, food & refreshments, security, accommodation, and other essential administrative costs).
 Models will not be contracted exclusively to London Modelesque and will be considered to be free agents.
 Models will be provided with adequate, secure and private changing facilities free from photographers or voyeurs.
 The line-up of London Modelesque will be representative of London’s ethnic diversity, presently 40% non-Caucasian in origin (2011 census).
* Excludes events for charitable foundations.